EXISTING MARKETS
Increasing Sales
Will it increase profits? If yes, what is the best approach? A well thought out strategy is required to achieve this goal. It requires a detailed study of the current market landscape & growth trends, company's growth trends against market growth, stakeholder opinion mapping and competitor strategies etc. The comprehensive approach & methodologies used during the engagement will help the client to develop implementable recommendations, which could look at various possibilities like increasing value, volume, pricing, optimization of sales factors, etc.
Case study
Client: A leading Consumer Health product company in a highly dynamic Asian market.
Business Objective: To design an innovative business model for self-care market to increase sales.
Outcome: Comprehensive landscape assessment of both internal and external business factors were carried out to understand the unmet needs, opportunities and competitors. Before developing a new business model, existing customers were profiled based on pre-identified parameters. As part of the implementation effort, a workshop was conducted for the stakeholders to learn about the factors, which were influencing the recommendations, so that it could help them during the course of actual implementation process.
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Industry Analysis
Nothing is constant in our business environment. It is continuously evolving at a very rapid pace. As business leaders, it is very important for you to be on top these trends, so that your business can gain, avoid business mishaps, find niche opportunities, identify strategic partners, circumvent barriers, identify new business models/trends etc. Apart from reading insights from various sources, conducting a comprehensive Industry analysis at regular intervals is very important to create sustainable business opportunities.
Case study
Client: A leading MNC.
Business Objective: Assessment of Rheumatology market to understand the market support for biologics as second line of treatment in RA.
Outcome: An in-depth analysis of the operating market was conducted to study the current industry structure, logistics, industry lifecycle, trends, drivers, barriers, opportunities, competition& their activities, future plans etc. This knowledge about realistic opportunities & growth enabling factors helped in refining their existing go-to-market strategies and revising sales targets.
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Growth Strategy
To start with, it requires a comprehensive Industry Analysis as defined in our services section. In addition to that, it will also involve the assessment of the current strategies followed by the company, to understand its strengths and areas of infectiveness. This will further help in defining new growth enabled strategies, which would encompass areas like portfolio, marketing campaigns, pricing, distribution logistics etc.
Case study
Client: A leading MNC.
Business Objective: Assessment of Rheumatology market to understand the market support for biologics as second line treatment in RA.
Outcome: An in-depth analysis of the operating market was conducted to study the current industry structure, logistics, industry lifecycle, trends, drivers, barriers, opportunities, competition& their activities, future plans etc. This knowledge about realistic opportunities & growth enabling factors helped in refining their existing go-to-market strategies and revising sales targets.
For a detailed discussion, please contact us.
Portfolio Optimization
Thorough investigations of multiple factors are performed for developing an optimal portfolio strategy.Investigation of Existing Portfolio, Industry Forecast, Specific Market Forecast, Patient & Disease Forecast, R&D Pipeline, New Drug Launches, Patents, Partnerships, Competitors Activities, Technological advancement etc. For this kind of a study, it is important to have good quality primary research with Key Opinion Leaders and Market Facilitators.
Case study
Client: Global leader in Gynecology.
Business Objective: Optimize the women’s health portfolio.
Outcome: Identified winners and laggards in their current portfolio by performing an in-depth analysis of secondary market data and assessment of in-house data of their existing products. Differentiated & customized portfolio assessment of 50 molecules was analyzed. Detailed KOL feedback on 65 products was obtained. Based on the analysis conducted, 17 futuristic products were prioritized for the Business Development and R&D team to focus on immediately and beyond 3 years horizon period. A dynamic forecasting model was also developed and delivered as part of this project.
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Brand Performance Research
Measuring brand performance is one of the most important tools for any marketer to assess the trajectory of a brand. Our brand performance services will help in detailed analysis of your brand’s perception, feedback on user awareness, attitude and usage potential (AAU), brand recall analysis, focus group insights as well as detailed brand growth strategy.
Case study
Client: A leading MNC.
Business Objective: Assessment of Rheumatology market to identify brand growth drivers for a biological brand used as second line treatment in RA.
Outcome: In-depth discussions (30-45 minutes) with 40 qualified Rheumatologists were conducted across 13 cities in India to understand the need for secondary line biologic and how the client’s brand fared against competitors. This helped us to understand the realistic opportunities, future growth drivers, which came very useful while planning a revised sales target with the client. It helped the client in terms of refining their existing go-to-market strategy; knowledge about competitive activities and their plans for the future.
For a detailed discussion, please contact us.